WORK EXPERIENCE

EDUCATION
BA in Human Geography
University of British Columbia

EXPERTISE
Marketing strategy
Project management
Email marketing
Creative direction
Digital analytics
Social media marketing
Search engine marketing
A/B testing
Content strategy
Copywriting and editing

TOOLS
Shopify
Magento
Lightspeed
Klaviyo
Google Analytics
Google AdWords
Google Merchant
Facebook Advertising
Microsoft Office
Wordpress

INTERESTS
Reading in preparation to host a monthly breakfast book club, riding and racing road bikes, crafts and cooking.

ONLINE MARKETING MANAGER, Skiis & Biikes | November 2014 - Present
Responsible for planning, production and reporting for all digital marketing campaigns. Introduced email automation, segmentation and A/B testing. Created a content calendar, then built out campaigns with input from buyers, management and POS data. Weekly projects include developing and publishing omni-channel marketing campaigns for email, search engine and social media marketing.

ARTS REVIEWER, SAD Mag | May 2015 - Present
Attended comedy shows, plays and gallery openings on behalf of the magazine, wrote honest opinionated reviews for publication online.

CONTENT SPECIALIST, Skiis & Biikes | July 2014 - October 2014
Executed all search engine advertising, pioneered Google Shopping, assisted with email marketing, managed blog and Facebook.

SOCIAL MEDIA INTERN, Skiis & Biikes | January 2014 - June 2014
Pitched and produced engaging editorial content, used Facebook to drive quality traffic to the website.

SOCIAL MEDIA INTERN, Mediaplanet Canada | September 2013 - March 2014
Implemented the company's first-ever social media strategy to increase the distribution of digital campaigns in Canada.

EDITORIAL INTERN, Mediaplanet Canada | May 2013 - August 2013
Supported the planning and development of future reports with research and lead generation. Edited drafts, wrote titles, headlines and press releases during production weeks.