WORK EXPERIENCE
EDUCATION
BA in Human Geography
University of British Columbia
EXPERTISE
Marketing strategy
Project management
Email marketing
Creative direction
Digital analytics
Social media marketing
Search engine marketing
A/B testing
Content strategy
Copywriting and editing
TOOLS
Shopify
Magento
Lightspeed
Klaviyo
Google Analytics
Google AdWords
Google Merchant
Facebook Advertising
Microsoft Office
Wordpress
INTERESTS
Reading in preparation to host a monthly breakfast book club, riding and racing road bikes, crafts and cooking.
ONLINE MARKETING MANAGER, Skiis & Biikes | November 2014 - Present
Responsible for planning, production and reporting for all digital marketing campaigns. Introduced email automation, segmentation and A/B testing. Created a content calendar, then built out campaigns with input from buyers, management and POS data. Weekly projects include developing and publishing omni-channel marketing campaigns for email, search engine and social media marketing.
ARTS REVIEWER, SAD Mag | May 2015 - Present
Attended comedy shows, plays and gallery openings on behalf of the magazine, wrote honest opinionated reviews for publication online.
CONTENT SPECIALIST, Skiis & Biikes | July 2014 - October 2014
Executed all search engine advertising, pioneered Google Shopping, assisted with email marketing, managed blog and Facebook.
SOCIAL MEDIA INTERN, Skiis & Biikes | January 2014 - June 2014
Pitched and produced engaging editorial content, used Facebook to drive quality traffic to the website.
SOCIAL MEDIA INTERN, Mediaplanet Canada | September 2013 - March 2014
Implemented the company's first-ever social media strategy to increase the distribution of digital campaigns in Canada.
EDITORIAL INTERN, Mediaplanet Canada | May 2013 - August 2013
Supported the planning and development of future reports with research and lead generation. Edited drafts, wrote titles, headlines and press releases during production weeks.
WRITING SAMPLES
FAST AND FEMALE
Athlete Interview